![]() Fake accounts, undisclosed paid sponsors, employee upvoting requirements-Redditors have seen it all, and it makes them very angry when marketers try to pull one over on them. If you can become a valuable, contributing member of the community, however, you can unlock a new stream of fans for your brand. You won't find marketing success on Reddit if you repurpose your daily Facebook post and dump it into a subreddit. Post original content and engage in a genuine way.Depending on your content and your target community, that ratio can go up or down. Most Reddit communities ask that you contribute 80% of the time and only self-promote 20% of the time. Be a genuine participant before you start marketing and immerse yourself in how things work, from comment threads to inside jokes. Few people trust a brand-new user account with no posts save for the ones made to promote products or services. If you plan to market on Reddit, you should adopt the following best practices: The people in Reddit communities have come together for specific reasons-hobbies, social causes, or just plain fun-and you have to genuinely respect that if you want to find success on this social platform. In the real world, this would be the equivalent of walking into a Magic: the Gathering event at your local comic book store and yelling about how great your t-shirts are. Marketers who get it wrong approach Reddit like posting to Craigslist, and give little thought to the values and priorities of the audience they're engaging. Redditors are fiercely protective of the communities they've built and loathe individuals or brands that attempt to hijack a subreddit for personal gain. □□ As a valued reader, you can save $100 if you act now! Sale Ends Tuesday! CLICK HERE TO LEARN MORE How to Engage and Market on Reddit That's not quite true, however and this is where Reddit eats social media marketers alive. Reddit appears at first glance as if you can dive right into marketing to your target prospects. ![]() ![]() It should be exciting to social media marketers who love the idea of talking with potential customers and sharing original, high-value content.Īfter all, Redditors self-organize by interest as well as location, with community subreddits like r/Pittsburgh becoming hubs for news and local discussions. Redditors have the freedom to participate in virtually any way they want, from treating the platform like a news feed to being active participants who submit topics. From there, users upvote, downvote, carry on discussions, argue, and answer each other's questions. If you have an account, your own front page is tailored to the communities and topics you care about. Where Twitter users follow individual accounts to tailor what kind of content appears in their feed, Redditors subscribe to the communities of their choice.īecause of this voting system, opening the Reddit homepage is like getting a snapshot of the internet's most popular content. For example, r/politics focuses on worldwide political news and r/dogberg focuses exclusively on footage of dogs haphazardly knocking over people or things. Reddit as a whole is carved into thousands of individual communities organized around topics or interests. The most popular threads rise to the top. Though the communities that have established themselves on Reddit often use the site as a sort of internet forum, the core functionality of Reddit is that users submit content and then others upvote or downvote that content. Reddit bills itself as the “front page of the internet” because its primary focus is on social news aggregation. While it may not beat Facebook in daily traffic, it's currently ahead of both Twitter and LinkedIn. As of this writing, Reddit is ranked the #6 most visited website in the United States (#17 globally), with an average daily user time of 11:29 compared to Facebook's 9:34, according to. Reddit is one of the largest and most underutilized social media marketing platforms. Yes, a huge amount of social media activity happens there, but the internet is a big place full of highly social niche communities that might be relevant to the customers you're trying to serve. We look at the big platforms-Facebook, Twitter, Instagram, LinkedIn, and maybe Pinterest-and view those silos as the only options for social media marketing. In this article, you'll learn how to market your business on Reddit.įor as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this industry often takes a narrow view of what social media actually entails. Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?
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